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Tuesday, 13 January 2015

So how do you add urgency to your sales? Here are a few common words and methods that have worked for me and my business.

Common words used to express urgency:

LIMITED TIME

ONLY

TODAY

HURRY

ACT NOW

RUSH

LAST CHANCE

DEADLINE

FINAL CLOSE-OUT

GOING OUT-OF-BUSINESS

ONE DAY ONLY

NEVER AGAIN

CLEARANCE

DON’T DELAY

NOW OR NEVER

DON’T MISS OUT

OFFER EXPIRES

ONCE IN A LIFETIME

PROMPTNESS BONUS

PRICES GOING UP

Also there are Nonverbal ways to express urgency, they are:

Ticking clocks

Countdowns (7,6,5,4,3..)

So here I’ve listed a few methods of creating urgency. Don’t overuse it, but do consider using it during one of your next promotions. Compare the sales differences between your standard promotion and one that utilizes urgency. I think you’ll be pleased with the results. Share with me your results or thoughts via email, tana@heytana.com.

 Go Get Em!

Posted by: Tana AT 01:03 pm   |  Permalink   |  Email
Friday, 10 October 2014

1. Write It Down

Do a brain dump and write everything down that’s on your mind. Writing reduces worry and organizes your thoughts.

2. Prioritize Or Die

You need to prioritize or you will have a clean garage but get fired from your job. Decide what is important and do that first. Otherwise you may never get to what really matters.

3. Make Things Automatic

Things that are habitual don’t tax your willpower. The more activities you make into habits, the less overwhelmed they will make you feel. Build routines and habits so that you’re not deciding, you’re just doing.

4. Work Like An Athlete

We were not designed to go 24/7. We were designed to sprint, rest, sprint — just like an athlete. You sleep in cycles and your mind naturally works in cycles. Alternate hard work with breaks to be at your best.

5. Switch To Single-Tasking

Forget multitasking. That’s what causes the feelings of burnout and it’s not effective. Discover what your peak hours are and protect them. Focus on the most important thing of the day. No interruptions, email, or phone calls.

6. Live In OHIO

Not the state. It’s an acronym: Only Handle It Once. That email you’ve opened sixty times today, unsure of what to do with it? Make a decision. Reply, trash it or set a time to properly deal with it. Revisiting unimportant things over and over is a huge time and energy thief.

7. Have Leisure Goals

Most of us think about “leisure” as doing nothing. But that’s a dangerous way to view it. Research shows we’re happier when we accomplish things (playing tennis with a friend vs. flipping TV channels.) Given our habits, we’re prone to start checking email and firing up the usual 17 things we multitask on - so set a goal for leisure. When you have a fun thing to accomplish, you can single-task on relaxing.

Posted by: Tana AT 01:16 pm   |  Permalink   |  Email
Thursday, 31 July 2014

Even before I became a triathlete, my philosophy on life was that when the going gets tough the tough TRI harder. As a business coach I get to see first-hand that when the going actually does gets tough, most people quit and bail out.  I’ve learned that the only difference between tri and triumph is a little umph!

Swimming AND biking AND running - a triathlon may seem overwhelming at first.   But, so is everything that can make you better, stronger, and more confident. Real life is overwhelming like starting a new business, leaving a job you hate, divorcing a spouse, or speaking in front of thousands of people. That's why people stay in their comfortable boxes, and wake up one day hating the life they created for themselves.

I have a very simple training plan that you can utilize to attack any project.  I hope you can see how easy it is to follow if you just get out of your own way.  This training plan can be used for any big day - whether it be an actual race, a launch of a new product, grand opening of a business, or achieving any goal you put in front of yourself.  Haven’t you wasted enough time?  Besides the sense of accomplishment you’ll feel, this training plan will get you into the best shape of your life, physically and mentally (win-win!). 

Step #1: Put A Date On The Calendar and START NOW

I know this sounds really simple - it is!  My friend asked me to be his swimmer in the biggest US triathlon, where I would have to swim a mile in open water.  I love a good challenge and wouldn't dare say no, so I agreed to swim with over 10,000 other swimmers in the race.  I hadn't swum a mile since high school – 25 years ago.  I circled the date on my calendar and worked backward from there – building up my training day by day and week by week.  On race day, I took a deep breath, forgot about the clock, and just focused on finishing—and I did.

Step #2: Do What You Can Do and Forget About Other People

Here's where it gets a little harder - comparing yourself to others and getting sucked into the competitive game of not measuring up.  I have four jobs (radio talk show host, motivational speaker, author, and business coach) - six if you include being a mother and a wife.  Most of my triathlete friends don't work as much and are single so they are constantly texting me asking me to join in on their morning runs, noon swims, and dinner bike rides.  I couldn’t attend many of these and thus didn’t train as hard as some others - on race day I had to quit competing with others, even though it was a race, and focus on competing with myself.  I dove into that water knowing I did all that I could.

Step #3: Your Body Won’t Go Where Your Mind Doesn’t Push It

Your thoughts are so powerful. If you know you deserve a better life or wish you were fitter you can achieve those wishes.  If you think you are being punished for something you've done in your past or you're destined to be overweight or obese, then you will never reach your goals.  You have to know what you think about, you bring about.  I don't expect any of you to jump into a lake today and swim a mile.  If that's a goal of yours then jump into a pool today and swim a lap.  Just take it from where you are today to what date you have, or should have, circled on your calendar and work back from there. You don't always get what you wish for, but you do get what you work for!

Step #4: Realize That Fear Is Optional  

This doesn't mean that you shouldn't entertain nervousness or anxiety; but I say recognize those emotions and put them to work for you.  Yes, you will be faced with what seem like insurmountable obstacles, but you can't lose heart because the path to success is filled with adversity.  It is the strong who will survive.  Stay strong, be humble, and learn to lean on others for support.  Most importantly get rid of negative, jealous people who want to kill your dreams and goals.  They are toxic and will try to break your will and spirit.  Never let them win.  

I'll be cheering for you at the finish line.

Posted by: Tana AT 04:00 pm   |  Permalink   |  Email
 

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